Timvat vs Bokadirekt
This isn't quite an apples-to-apples comparison — Bokadirekt is at its core a booking system with a marketplace, while Timvat builds your own website with booking built in. Many salons actually use both. Here's what each one does, what they cost, and when you need one, the other, or not Bokadirekt at all.
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| Feature | Timvat | Bokadirekt |
|---|---|---|
| What is it, really? | Your own AI-built website with booking built in | A booking system + a profile on Bokadirekt's marketplace |
| Does it include your own designed website? | Yes | No — only a booking button you can embed on a site you already have |
| Price | €26/month, one plan, everything included | 0–695 SEK/month depending on plan (Free/Mini/Plus/Premium) |
| Commission or extra fee per booking | None, ever — same price no matter how many bookings | Not stated on their official pricing page — their plans instead scale by search-result placement (more paid features on higher tiers) |
| Visibility on Google | Your own website with local SEO pages | Your profile appears on Bokadirekt's own marketplace, not on your own domain |
| Best for | Owning your entire digital presence | Getting exposure on an existing marketplace with a lot of search volume |
Who fits what?
If you want to own your website and have everything (booking + quotes + SEO) at one fixed price no matter how many people book, Timvat alone is enough. If you already get customers through Bokadirekt's marketplace and want to keep that visibility, you can run Timvat as your own website while keeping a Bokadirekt plan for the marketplace — they're not really competing for the same thing.
About these numbers: Prices and plan contents from Bokadirekt's pricing page (business.bokadirekt.se/priser), September 2026.
Frequently asked questions
Can I use Timvat and Bokadirekt at the same time?
Yes — they solve different problems. Build your website with booking on Timvat, and keep a Bokadirekt plan if the marketplace brings you customers you don't want to turn down.
Does Timvat charge per booking?
No. Timvat's price is a fixed monthly fee no matter how many people book or request a quote.
Do I get a real website with Bokadirekt?
No — Bokadirekt is a booking system. You can embed a booking button on a website you already have, but they don't build the website itself for you.
Ready to try it yourself?
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